Positive balance for the 2nd Edition of Wine days Mallorca

The 2nd Edition of Wine days Mallorca took place from May 2-10, 2015, a project of wine promoted by the Regulatory Council of the Designation of Origin Binissalem (Denominación de Origen Binissalem) with the objective to promote wine in the region. The project develops with the cooperation of different entities both public and private, and with the funding of Fogaiba through a European Agricultural Fund for Rural Development (FEADER).

In this 2nd  edition some 80 activities related with 9 experiences (visits to wineries, wine tastings, courses, exhibitions, tasting menus with wine pairing, guided tours, tours by train, finger food (tapas) tours, concerts, conferences… with a bigger influx than the 1st edition), with a broad diffusion and distribution through the web, the paper programme and the social networks. The objective was to reach a maximum number of people both residents and visitors of the island, and the event counted with a greater influx in respect to the 1st audition.

On May 5 the 1st Tourism Day Wine days Mallorca-DO Binissalem took place at the Hotel School of the Balearic Islands. A first encounter to talk about wine in Mallorca, a proposal to exchange knowledge in this field.

We shall continue working for the consolidation of a brand and a product with the objective to convert it in a wine tourism offer for the whole year.

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Photo: C. Besa